BRIEF To design promotions materials to promote The Timekeeper brand and their products.
CLIENT The Timekeeper.
DEMOGRAPHIC Socially conscious. Aged 20 - 40. Those interested in living a balanced and mindful life.
The campaign features a tagline of "TIME FOR ..." Ads come in sets of 4, featuring a different image inside a section of the clockface. When the 4 ads are put together they form a full a clockface.
The sets of 4 each have a different focus. For example: People - family, friends, yourself, others. Activities - work, home, sport, relaxation. Feelings - love, dreams, trust, fearlessness. World - change, making a difference, moving forward, facing challenges.